HM+C named Agency of Record
JUNE 2008: Purdue Athletics Department names HM+C Agency of Record. Three other agencies, including an Indianapolis firm, competed for the coveted slot, however HM+C’s in-depth understanding of the client’s culture, high impact creative, smart media buys and new in-house video production capabilities helped seal the deal.
HM+C’s longstanding collaboration with Purdue Athletics began in 1995. Through the years we have broadened exposure, helped increase ticket sales and produced memorable campaigns for football, men’s and women’s basketball and volleyball. Top award-winners included “We’ve Got Your Game” (NCAdFed Best in Show), “Boilermaker Barbershop/Traditions,” “GoodGuys” and “I-LUV-Coach.” In 2007, HM+C delivered “BoilerUp!” and turned an unofficial battle cry into an all-campus, all-sports brand unifier.
The 2008 Boilermaker football broadcast campaign – “Where Will You Be?” – will launch in mid summer and mark a strategic return to promoting the quality and character of Purdue Student Athletes. The television spots will be shot and edited at HM+C.
