JULY 26, 2008: Haan Marketing+Communications (HM+C) now offers clients in-house audio and video production capabilities. “We’ve always had audio/video production in our mix, but we typically outsourced it,” said HM+C president, Bob Dearing. “By bringing production in-house, we can work around our clients’ schedules, better control quality and adherence to our clients’ brand standards, and deliver a top notch product quickly at a savings.”

The new service line is part of HM+C’s commitment to growth and holistic branding. It enables the full-service advertising agency to offer traditional as well as digital media options for television, radio, and web and take advantage of alternative and emerging media opportunities.

Matthew “Matt” Mann joins HM+C as its new Audio/Video Specialist. He will develop and oversee the service line. His responsibilities also include the technical aspects of video marketing, creative development and scripting, producing, directing and editing. A graduate of Purdue, Matt has a BA degree in Film and Video. He has worked on numerous independent films and was a multi-award winner at Purdue’s annual Digital Cinema Contest.

Tags: Press Release by admin
1 Comment »

JUNE 2008: Purdue Athletics Department names HM+C Agency of Record. Three other agencies, including an Indianapolis firm, competed for the coveted slot, however HM+C’s in-depth understanding of the client’s culture, high impact creative, smart media buys and new in-house video production capabilities helped seal the deal.

HM+C’s longstanding collaboration with Purdue Athletics began in 1995. Through the years we have broadened exposure, helped increase ticket sales and produced memorable campaigns for football, men’s and women’s basketball and volleyball. Top award-winners included “We’ve Got Your Game” (NCAdFed Best in Show), “Boilermaker Barbershop/Traditions,” “GoodGuys” and “I-LUV-Coach.” In 2007, HM+C delivered “BoilerUp!” and turned an unofficial battle cry into an all-campus, all-sports brand unifier.

The 2008 Boilermaker football broadcast campaign – “Where Will You Be?” – will launch in mid summer and mark a strategic return to promoting the quality and character of Purdue Student Athletes. The television spots will be shot and edited at HM+C.

Tags: Press Release by admin
No Comments »

MAY 2008: HM+C creative wins 6 Healthcare Marketing Report (HMR) awards for clients St. Elizabeth Regional Health and Unity Healthcare. The Annual Healthcare Advertising Awards sponsored by HMR is the largest and most respected healthcare advertising competition in the country. HM+C’s recognized work included a community calendar, television spots, print and image campaigns.

Tags: Press Release by admin
No Comments »